SEO… What is it exactly?

This has become an increasingly popular question over the past couple of years. SEO stands for Search Engine Optimization. We thought it would be a good idea to clarify what the initials mean first and foremost. Now, it’s only fair that your next question is, “What is Search Engine Optimization?” Good Question! Optimization is defined by making the best of or to achieve the maximum efficiency in page load time, structure/readability, and relevancy of your website(s) content and links. Search Engines, such as Google, Yahoo!, and BING are the driving force behind linking the world together by the means of giving & receiving desired information. Put these two together and now you have Search Engine Optimization a major component in local Internet marketing.

Optimizing your website pages isn’t the easiest thing in the world to achieve. You have to be able to conduct market research of your industry and competitors. Identify the right keywords for your market that aren’t overly competitive but drive high search volume. You will also have to understand and abide by Google’s Guidelines (which are updated from time to time) in order to maintain a better experience for Google users. You will need to use software that can update your web site in order to include/modify your Meta information. The Title tags, Description tags, and Keywords of your website must be relevant to the content of the specified page. Each of these tags will need a specified amount of characters. For example, Google allows a maximum of 65 characters (including spaces) for the Title tag, 165 characters (including spaces) for the Description tag, and up to 200 characters (including spaces) for the Keyword tags. It is said that Google (all major search engines) ignores the keyword tags, which is up for debate, but we would go ahead an add these in regardless.

The best way to perform keyword research is by using the Google AdWords Keyword Planner – its invaluable & free, yes, 100% tax-free. Isn’t that great?!?! There are several other keyword tools that offer more bells and whistles, but will cost you an arm, leg or maybe even a car payment.

It’s a good idea to monitor your competitors and see what they are doing in regards to search terms. Perform a Google search on a keyword or phrase that your potential visitors will use to find you and take note of which sites show up. Also, take notes on the keywords that are being used for the competitors pages that show up at the top (When you open their web page, Press “Control” + the “U” key on a PC or “Command” + the “U” key for Mac). If you don’t know where to look for the HTML Meta information, then Press “Control” + the “F” key on a PC or “Command” + the “F” key for Mac, this will open your computers search feature and allows you to find what you need. This feature will help you find where the information is located in the code of a site. Take note of all this valuable information.

All the information that you are gathering will assist you in optimizing your website. The best way to conduct SEO is to do the research before you build the site (if possible). This way, you have a better idea of how many pages will be needed, what keywords to target, and what the consumers in your market are looking for. In order to protect yourself and your investment, you MUST get educated about SEO and the companies out there that can help you by providing effective Digital Marketing services. Internet marketing is extremely time consuming but well worth the squeeze at the end of the day! This article was drafted to provide our visitors with some general knowledge about “ON-PAGE” SEO practices. Once these practices have been mastered, you will need to venture down the path of “OFF-PAGE” SEO, which includes Link Building strategies. We will post another article about that a little later! Hope this article helps! If you have any questions or need further assistance, feel free to contact us at 888-918-4249.

Written By: Bryan Loconto