Negative SEO

Since Google’s latest Penguin Update on April 24th, there has been a great amount of controversy. One of the updates involved preventing link schemes, a link scheme is an external factor:

Links intended to manipulate PageRank
Links to web spammers or bad neighborhoods on the web
Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)
Buying or selling links that pass PageRank

Negative SEO Google Penguin Update.

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