You’ve heard it a hundred times:

“You need to blog to help your SEO.”

And sure, that’s true. But if you’re staring at a blank page thinking, “What the heck am I even supposed to write?”—you’re not alone.

Let’s walk through what kind of content helps your SEO, how often you really need to post, and what small businesses should focus on (hint: it’s not going viral on Medium).

💡 Why Blogging Helps Your SEO (Yes, Still)

Blogging gives you a bunch of SEO advantages:

  • More pages for Google to index
  • More chances to rank for long-tail keywords
  • More helpful content that builds trust with visitors
  • More internal linking opportunities (hey there, SEO boost!)

But most importantly?

Blogging helps you show up for specific things people are searching for—not just your homepage or service pages.

🤔 What Should You Write About?

Think like your customer. What are they Googling before they hire you?

Here are a few blog ideas for different industries:

Industry

Blog Topic Ideas

Dentistry

“How Long Does Teeth Whitening Last?” / “Invisalign vs Braces”

Landscaping

“The Best Time to Plant in Florida” / “How to Prevent Weeds in Your Pavers”

HVAC

“Why Your A/C Smells Musty” / “How Often Should You Service Your HVAC?”

Dog Training

“What’s Included in a Dog Training Session?” / “How to Keep Your Dog’s Barking Under Control”

Pressure Washing

“Soft Wash vs Pressure Wash: What’s Best for Roofs?” / “Why Mold Comes Back After Cleaning”

👉 Pro Tip: Each blog post should target one keyword or question, and answer it better than your competitors.

✅ How Often Should You Blog?

Consistency > frequency.

If you can post 1 article per week, you’re doing great.
2–3 per month is perfectly fine for most local businesses.

It’s better to write one great post a week than five rushed ones that nobody cares about or is difficult to read.

🛠️ Anatomy of a Good SEO Blog Post

  • Catchy headline (with a keyword)
  • Intro that hooks the reader
  • Clear headers (H2, H3)
  • One main keyword per post
  • Internal links to your other pages
  • Answer the searcher’s question quickly
  • Natural tone (write like you talk, not like a robot)

📈 How to Get the Most Out of Each Post

  • Share it to your Google Business Profile
  • Link to it from your homepage or service pages
  • Repurpose it in email newsletters or social posts
  • Keep older posts updated with fresh info

Blogging isn’t just SEO—it’s content marketing. And content marketing is trust-building on autopilot.

🙅 What to Avoid

  • Generic “Welcome to our blog” post
  • Keyword stuffing
  • Talking only about yourself (“We, we, we…”)
  • Never linking to your own services or location pages

💡 TL;DR

  • Blogging helps with SEO by targeting specific questions people search for
  • Focus on useful, keyword-rich topics your customers care about
  • Post consistently, even if it’s just once a week
  • Link to your services, use real examples, and write like a human

Final Thoughts

You don’t have to become a full-time content creator.

But if you write helpful, honest posts a few times a month, you’ll outrank 90% of your local competitors who haven’t updated their blog since 2014.