Writing a blog post is one thing.

Writing a blog post that actually ranks on Google? That’s a whole other game.

But don’t worry—you don’t need to be an SEO wizard. You just need to follow a repeatable structure and write content that helps real people solve real problems.

Let’s break down exactly how to write blog posts that make Google say, “Yep, let’s show this to everyone.”

✅ Step 1: Choose One Focus Keyword or Question

Start by picking the main thing someone would search to find this post.

Examples:

  • “How long does teeth whitening last?”
  • “Best pressure washer for brick pavers”
  • “Can dogs get sunburned?”

Then build your entire post around answering that one thing.

Don’t try to cover everything. One keyword = one post.

✅ Step 2: Write a Clear, Catchy Title

Use your keyword in the headline, but make it sound like something a human would want to click.

Bad:

Info About Teeth Whitening Duration

Better:

How Long Does Teeth Whitening Last? (What to Expect)

Google loves titles that match search intent.

✅ Step 3: Write a Human-Friendly Intro

Your first paragraph should:

  • Hook the reader (ask a question or relate to their problem)
  • Mention the keyword once (naturally)
  • Preview what the post is about

Example:

Wondering if teeth whitening is worth it? You’re not alone. In this post, we’ll break down how long results last, what affects them, and how to keep your smile bright.

✅ Step 4: Use Headings (H2, H3) to Structure the Post

Google scans your headers to understand your post.
Use them like mini signposts.

Example:

## How Long Does Teeth Whitening Last?
## What Can Affect the Results?
## How to Make Your Whitening Last Longer
## When to Get a Touch-Up

👉 Bonus: Add an FAQ section if you can. Google loves Q&A formatting.

✅ Step 5: Add Internal Links

Add Internal Page Links to:

  • Related blog posts
  • Your homepage
  • Service pages
  • Contact page

Example:

Want a whiter smile without the hassle? [Book a teeth whitening consult today.]

✅ Step 6: Wrap It Up With a Clear Conclusion + CTA

Summarize the key takeaway, and give the reader something to do next.

“Whitening results vary, but you can usually expect 6–12 months of shine. Ready to brighten your smile? [Let’s talk.]”

✨ Bonus Tips

  • Use bullet points to break up info
  • Include images, diagrams, or before/afters
  • Keep paragraphs short (2–4 lines max)
  • Aim for 600–1,200 words for most local SEO topics
  • Optimize your meta title & description (like a pro 😉)

💡 TL;DR

  • Focus on one topic or keyword per post
  • Use a simple, SEO-friendly structure with headings
  • Write clearly, answer the question, and link to your services
  • End with a strong CTA and a reason to take action

Final Thoughts

Writing for SEO isn’t about stuffing keywords—it’s about helping real people solve real problems. Structure matters. Clarity matters. And if you follow this format, your blog posts won’t just sit there—they’ll work for you.