Raise your hand if your homepage title still says something like:
Home | John’s Lawn & Landscape
Be honest. No shame—we’ve all done it.
But if you want to actually show up in Google results (and get clicks), your page titles need some love. That default “Home | Business Name” setup is about as helpful as a GPS with no signal.
Let’s talk about why your title tag matters, what makes a great one, and how to fix it today.
💡 What’s an SEO Title (a.k.a. Title Tag)?
Your title tag is the clickable blue link that shows up in Google search results.
For example:
Emergency Dentist in Stuart FL | Pinecrest Dental Not: Home | Pinecrest Dental
One of those helps searchers (and Google) understand what the page is about.
The other says, “Meh, figure it out.”
🤷 Why “Home | Business Name” Is a Problem
Because it tells Google nothing about what you do or where you are. Search engines—and people—need context.
Think of your title tag like a billboard:
If all it says is “Welcome,” nobody’s pulling over.
✅ How to Write SEO Titles That Actually Work
1. Include Your Main Keyword
What is the page about? Make sure it’s in there.
Example:
“Chiropractor in Jupiter FL” “Wedding Photography Packages | Vero Beach”
2. Mention Your City/Location (For local SEO)
Local businesses = local searches. Give Google a reason to show you to nearby searchers.
3. Add Your Business Name Last
It’s helpful for branding, but it shouldn’t be first unless you’re a well-known brand.
4. Stay Under 60 Characters
That’s the sweet spot before Google cuts you off with ellipses...
🧼 Good Examples vs. Bad Ones
❌ Bad:
Home | Elite Roofing Pros
✅ Good to Go:
Roof Replacement & Repair in Port St. Lucie | Elite Roofing Pros
❌ Bad:
About Us | Sunshine Med Spa
✅ Good to Go:
Botox & Skin Treatments in Stuart FL | Sunshine Med Spa
🛠️ Where to Change Your Title Tags
If you're using WordPress, install a plugin like:
They let you edit the SEO title (and meta description) for each page and post in seconds.
📋 Quick Title Tag Template
Here’s a simple, repeatable formula:
[Primary Keyword] in [City] | [Business Name]
Example:
Pet Grooming in Jensen Beach | Fluffy & Fresh
You can also use variations:
Best [Service] in [City] Affordable [Service] Near You
💡 TL;DR
Final Thoughts
This is one of the easiest SEO wins—and it’s totally in your control.
Fixing your titles can instantly help search engines understand your content and increase your click-through rates.
